Orchard Pig commissioned a live brief for YCN. The brief was about promoting the brand through social media and portraying that Orchard Pig is the only ‘craft’ cider. For this project I approached the brief in a fun and humorous way, this would be the best design choice for the brief. My idea was about creating a story with characters which linked to the various range of cider Orchard Pig produced, this fictional story would be about the creation of the famous Orchard Pig cider.