Hot Break since 1990y is one of popular Choco Bar Brand made by ORION corp. in S.Korea.
ORION requested me to emphasis on the expression of almond- Hot break brand has rich taste by high quality almond rather than another brands-in packaging and created unique elements such as color and brand identity.
So overall, I came up with a new concept of design from one sentence like this ; 'Super almond, Super taste, charging your super power!'and my inspiration for a new design came from comics graphics
Hot Break brand basically, consists of regular bar and a bite sized bar so called 'Hot Break junior size'. Regular bar has created to enhance main blue color strongly more from dark blue to metallic blue. I've designed brand identity as if it looks like a super hero's logo.And It also has applied to several graphics which have fun message. I'd like to give it friend or lover as some gift, when It was valentine day.
Designed by Choong gab Lee, a designer in Design center Orion Corp.
ORION requested me to emphasis on the expression of almond- Hot break brand has rich taste by high quality almond rather than another brands-in packaging and created unique elements such as color and brand identity.
So overall, I came up with a new concept of design from one sentence like this ; 'Super almond, Super taste, charging your super power!'and my inspiration for a new design came from comics graphics
Hot Break brand basically, consists of regular bar and a bite sized bar so called 'Hot Break junior size'. Regular bar has created to enhance main blue color strongly more from dark blue to metallic blue. I've designed brand identity as if it looks like a super hero's logo.And It also has applied to several graphics which have fun message. I'd like to give it friend or lover as some gift, when It was valentine day.
Designed by Choong gab Lee, a designer in Design center Orion Corp.
