What do you do when everyone assumes they know what you do… But they’re nearly always wrong? This was the issue facing Purple Dog: a (human) training company that many people thought were dog training specialists because of a confusing brand identity.

The branding didn’t accurately convey the serious professionalism behind the business. The literal take on the ‘Dog’ portion of the name not only misconstrued the company’s offer, it belittled the sometimes life and death difference their training makes.