William Morris: A natural form is an experimental piece of editorial design. I designed the book to look like a flower as natural forms were William Morris's main inspiration for his artwork and typography. The book itself celebrates William Morris and his work. I used a range of quotes and text to create the content for the book. 

I hand drew the illustrations on Illustrator. They take inspiration from William Morris's wallpaper designs. I felt that by having the illustrations on one side of the petal and the text on the other it made it aesthetically pleasing to look at. When you open up the flower the illustration are then revealed.