Initial idea generation
January/ February 2017 Event Stand - testing messaging at a variety of events
First version of the campaign page launched 1st March 2017
10th March - 50 visitors to the site so far and no form fills. Have looked how we can increase traffic and leads. Homepage banner to drive traffic to the site and clearer messaging implemented on both the homepage and landing page.
Changes to the calculator have been made with clear CTA as to how the schools' can calculate their potential savings. Floating CTA button follows you down the page. Less clicks to see the whole content.
March 21st - After 6 days of the amended page being live we have had 3 x valid Get Extra form fills (2 primary, 1 secondary) and 26 spam form fills - the amends have clearly had an effect at driving traffic to the page and form.
Phase 3 of amends to the campaign page - An extra section has been added to the webpage for further info and to measure the clicks as to what may resonate with the audience. Content has also been tweaked for some of the sections most notably on the CTA form fill.
