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Concepts of Beauty (CoB) Packaging and Merchandising
Andrew Layman
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The simple, staid monogram instills confidence in this line of affordable cosmetics.
Initial sketching and exploration of the brand identity.
Clean, white front of pack, bold product count number, and a surprise hit of bright red on the side make an arresting statement.
Clean, simple brand architecture keeps a solid shelf presence while allowing the product to stand out.
Back of pack balances vivid photography with pertinent product information.
Top of package is kept clean, allowing only the brand logo.
On-product branding examples.
Detailed brand guidelines created to ensure consistent execution of this multi-SKU product line.
Bold, clean displays draw attention in a busy drugstore environment.
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Concepts of Beauty (CoB) Packaging and Merchandising
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306
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Published:
February 8th 2017
Andrew Layman
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Andrew Layman
Chicago, IL, USA
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Concepts of Beauty (CoB) Packaging and Merchandising
Branding, packaging and style guide creation for a Belgian cosmetics company. Extensive in-store research and sketching was done in the inception
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4
306
0
Published:
February 8th 2017
Creative Fields
Art Direction
Graphic Design
Packaging
cosmetics
Packaging
Adobe Portfolio
beauty
drugstore
European
Retail
upscale
Copyright Info
Attribution, Non-commercial, No Derivatives
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