The goal of this project was to brand a fictional festival. I chose to focus my assignment around a Gluten Free food festival. Many people struggle with dietary restrictions and food allergies and this makes it difficult to enjoy food festivals and food stands that are often at different festivals. However, many restaurants offer delicious and reasonable gluten free alternatives. This festival would feature restaurants, bakeries, and food trucks that cater to and understand those with dietary restrictions. There will be live music and fun for the whole family, as well as opportunities for vendors to sell their crafts. Gluten free eating, as well as other dietary lifestyles are often seen as restrictive, negative, and even "disgusting" at times. This festival aims to change that outlook. It is a family friendly festival hosted in Spencer Smith Park in Burlington, Ontario. People living in this area and surrounding towns are middle class to upper class, meaning they can likely afford the lifestyle.