My print ad campaign to create awareness regarding child sexual abuse has been based on the following ideology - "Unusual behaviour is usually a silent cry for help." The logo for the organisation, HEAL, had to reflect that same idea. 

I've played around with the design of the alphabet A, and have converted it into a cautionary sign that indicates people need to be more observant of the behaviour of children around them. The font I've chosen is curved to go with the image of the curve of the child's back, and to reflect the innocence of a child as well. Most people have a hard time believing the fact that boys can be victims too. Hence, I've chosen the silhouette of a boy instead of a girl.