Brief: Conceptualise a campaign and bottle sleeve to celebrate 30 year’s of Graca.

Solution: Inspired by a typical memory wall, the Graca Limited Edition Memories pack celebrates Graca’s 30th birthday by reminding us of some special memories we’ve had… and the great moments we’ve shared with Graca.

Something all Graça friendinos have in common is a love for laughter, fun and good times spent with friends. and that’s really what GRAÇAfication is all about,

To mark its 30th birthday, Graça will be sporting three festive birthday sleeves in yellow, green and blue. Each one tells the story of special times South Africans have shared with Graça, from unforgettable events like the 1995 Rugby World Cup and the 2010 FIFA World Cup, to home-grown moments like the Lambertsbaai Kreeffees.

The campaign was supported with a innovative digital campaign as well as specific PR activities to create interest and awareness.