Object: Create a logotype and type specimen poster for the typeface Adobe Garamond Pro. Adobe describes Adobe Garamond as “A contemporary typeface family based on the roman types of Claude Garamond and the italic types of Robert Granjon.” 

Target Audience: Type enthusiasts and potential buyers of Adobe Garamond Pro.

Solution: The long swooshes in the logotype are a nod to calligraphy from the 16th century, while the connection of the swoosh from the M to finish the letter A merges into a modern style. The color scheme is muted and traditional while the layout guides the viewers eye up and down and the logotype guides it left and right.