Client: Roswell Infiniti

Objective: Concept & write an email to spike New and CPO sales for December 2016.

Subject Line: "Prices More Unreal Than Santa"

Email Results: 

Deployed: 275k  

Opens: 116k  

CTR: 11k

Dealership Results: 88 New & 110 CPO vehicles sold! They outsold every Infiniti dealership in the nation for December.