Your Sauce of Fun
Engaging a target audience of 18-29 to eat salad cream with their food
Engaging a target audience of 18-29 to eat salad cream with their food
A YCN competition brief. The brief was to engage 18 - 29 year olds to eat salad cream. The brief asked us to come up with a strapline and design outcome that would appeal to the age group.
I came up with the strapline ‘Your Sauce of Fun’. The idea is looking back at childhood games and puzzles like a Rubics Cube, Lego, Pacman and naughts and crosses.
This made the idea very flexible in the design outcome and also shows that salad cream is a versatile sauce of today.
I came up with the strapline ‘Your Sauce of Fun’. The idea is looking back at childhood games and puzzles like a Rubics Cube, Lego, Pacman and naughts and crosses.
This made the idea very flexible in the design outcome and also shows that salad cream is a versatile sauce of today.