DStv HALLOWEEN CAMPAIGN 2016
Our team was tasked to create a strong and innovative digital campaign to support the ATL campaign media & activation for the DStv Halloween Nightrun 2016 event.
We created a phased creative strategy, that would drive entries & create content awareness of the special features on DStv during the Halloween month.
We created fun and interactive digital activations that encouraged the public to enter and interact with our content.
PAID MEDIA STARTED ELEMENTS THAT KICKED OFF THE CONSUMER JOURNEY WERE SPREAD ACROSS FACEBOOK, YOUTUBE AND TWITTER. OUR MEDIA WAS FOCUSSED ON GETTING OUR CONSUMER'S ATTENTION AND DRAWING AN INTEREST INTO THE CONTENT HIGHLIGHTS.
A range of generic promoted posts announced winners, shows for the day, and a count down to the event. We also enabled our quiz entrants to share their quiz results online and messaging encouraged their friends to click and enter as well.
We also created an event page, where we shared teaser posts and kept our runners excited and motivated for the event.
And FINALLY, to round off the journey we created and sent out a series of personalised emailers to announce winners, the not-so-lucky, and communicate event info of the actual event to our runners.
