Point-of-Purchase
I worked at a greeting card company for almost ten years. One of my main duties was to design all point-of-purchase. The challenge was create signage that would work on numerous displays and in numerous types of accounts.
1 - Animal Planet was very particular about branding - as they should be! This header was designed to top a spinner rack of Animal Planet greeting cards. Other signage included a stripheader and wallpaper for Inline displays, and caption cards to label each individual card.
