Brief.
Create a graphic solution to improve the problem of patientcompliance, between a specific illness and a prescribed treatment.[if !supportEmptyParas] [endif]Solution.
Research shows there are issues between the user and the actualobject itself. Therefore, my solution focuses on the relationship betweenasthma sufferers and inhalers.
Using language that relates to human relationships, alongsidethe Inhaler colour swatches, means an instant connection can be made. Both asthmasufferers, their families and friends, can relate to this on multiple levels.
Placed in social situations, such as pubs and telephone boxes,the campaign acts not only as a reminder to take the inhaler, but a way ofshowing them that it is important to continue with treatment.
