Red Bull Sampling Campaign: Ultra Miami, Florida

During the spring of 2015 Red Bull embarked on a new journey by expanding their limited product line to include energy drink flavors blueberry, orange, and cranberry. During this campaign, Red Bull activated around Ultra Music Festival in Miami, Florida. Seeding over 50,000 cans of the newly released editions in just over 4 days. This activation was the second largest sampling campaign Red Bull has ever executed.

Responsibilities included: 

-Assisted the Field Marketing team in managing the consumer collecting program in a 50,000+ sampling campaign. 

-Assisted Field Marketing team in managing 50+ Wings Team Members 

-Worked alongside logistics team in managing MXT, Mini Coopers, and staff rental cars 

-Assisted in driving social media strategy