Label Design - Heritage Hop

Label design for the bottle of ale that race finishers would receive at the end of the Darwen Heritage Half Marathon. 

The design was hand-drawn, and then developed digitally into the finished label using Adobe Photoshop.

The design needed to include the race sponsors (Heritage Envelopes), the brewer's logo (Hopstar), have a running theme and show Darwen's iconic Jubilee Tower, as well as the drink's legal alcohol information.