The brief: To create a campaign microsite to drive Citibank card usage.

The solution: A fun and unique mechanics that drive customer swipe their card and in the same time create a competition between card users to get the attractive prizes.

The achievement: The campaign is awarded Gold in 2 categories in 2015 MARKETING EXCELLENCE AWARDS.

http://www.marketing-interactive.com/mea-awards/my-2015/winners/