NIGHT SHIFT 2017 CAMPAIGN • DATA IS THE NEW GOLD

For the 2017 campaign, we looked into the future. The Digital Shift is happening as we speak, and it’s a shift with a great amplitude. Every small digital innovation and change influences an entire brand philosophy. As a thought and opinion leader Night Shift must play a pioneering role in these current evolutions. As Night Shift expands its services and brand direction, the 2017 editions must claim a future perspective. 5 years of Night Shift, another 5 years ahead. If we take a closer look at today’s market, we see the rise of the service economy. The key element of the (Belgian) rise of service economy is data. Data will enhance our daily lives, and this very moment we’re only at the beginning of this evolution. #DATAISTHENEWGOLD
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