Us: "hey let's open a bar without booze"
LCBO: "ok"
To promote the event, we went heavy on social media and wild postings across downtown Toronto.
We teamed up with Frankie Solarik of BarChef, Rob Gentile of Bar Buca, and DJ feelgoodsmalls.
We created a Snapchat geofilter that showed up for everyone near the location of the event.
