Challenge:
Tile Africa's social presence was not where they wanted it to be. It was our job to find a way of increasing this with their big campaign of the year.
Tile Africa's social presence was not where they wanted it to be. It was our job to find a way of increasing this with their big campaign of the year.
Solution:
#MakeItYours. This drive was for consumers to submit their bathrooms, through a new microsite, that were not necessarily horrible, but just not them, hence Make It Yours. A Weekly spot prize was up for grabs as well as the main prize to get a bathroom makeover with Tile Africa. TVC's were shot as well as a great deal of social media was created and mailers to aid the campaign.
Title: #MakeItYours
Brand: Tile Africa
Link: http://www.tileafrica.co.za/makeityours/
