Challenge:
Oppikoppi needed a new theme for the year and wanted us to create something utilising social media to create hype around the event.
Oppikoppi needed a new theme for the year and wanted us to create something utilising social media to create hype around the event.
Solution:
A really interesting insight of Oppi is that each year their theme is loosely based off lyrics from a song, so our concept we created was called "Let me see you stripped down to the bone." Our concept started by Oppikoppi announcing that the festival was Various mechanics followed, but ultimately it was getting people to show us just how 'Oppi' they were by doing various uploads on social media and ultimately winning a free experience to Oppikoppi.
Title: Let me see you stripped down to the bone
Brand: Oppikoppi
