Challenge:
Lancôme, from L'Oréal, needed a new microsite to introduce their new L'Absolu Rouge range. Showcasing their 2 types available
in South Africa, Cream and Matte, and making it link to their ecommerce page.
Solution:
Using each model to represent each type as well as linking each to their ecommerce page was the simple task, I decided to entice consumers to sign up to receive a voucher on the new products and thus capturing their data for Lancôme to expand their current
database and get consumers in-store to redeem their vouchers. Also cut their current video to only have the 2 types of L'Absolu Rouge available in South Africa.
Brand: Lancôme L'Absolu Rouge
Media: Microsite
in South Africa, Cream and Matte, and making it link to their ecommerce page.
Solution:
Using each model to represent each type as well as linking each to their ecommerce page was the simple task, I decided to entice consumers to sign up to receive a voucher on the new products and thus capturing their data for Lancôme to expand their current
database and get consumers in-store to redeem their vouchers. Also cut their current video to only have the 2 types of L'Absolu Rouge available in South Africa.
Brand: Lancôme L'Absolu Rouge
Media: Microsite
