Cocoloco chocolate packaging
Design concepts for a new range of high-end chocolate bars. The Venn Diagram-like circles filled with melting, flowing gradients represent not only the texture of the chocolate, but also the idea of a crossover of unusual flavours in each bar. This is mirrored in the C and O of the chocolate brand name itself. The packaging is designed to be completely different from anything on the market and to stand out for its simplicity. I imagine the substrate to be a high gsm matte card with spot UV on the circles.
I developed the concept from the starting point of 'loco' in the brand name; loco can mean "crazy" but is also latin for "place". While the flavours I imagined aren't completely 'out there' ( they are known to go well together and the bars need to remain commercial and appealing enough ) they are unusual enough combinations that the mix could sound a little bit mad for a chocolate bar! I also kept returning to the idea of "place", and began to imagine it as the meeting place for the two flavours, where they just work together and can even combine in such a way that they make the original component flavours harder to determine, but improves on them both. From this I eventually landed on the crossover point of a Venn Diagram.
For the typography I have used a modified version of Quicksand; a modern and rounded font with beautiful ampersands to complement the circles in the design.
