Imagine entering retirement with enough savings to afford a round-the-world trip! That's the sort of dream scenario Fortune 500 company Prudential wanted to depict in their #1PercentMore campaign.
And that's exactly what they got with the witty character design and illustration of Crispe combined with the direction and animation smarts of our Flutter team.
Working alongside Droga5 New York, we produced three illustrations, three animated Gifs and a 90" film for their diverse and integrated campaign.
You can view the microsite for the campaign here.
“Saving 1% more now could = 256 more football tickets”
Crispe illustrated these three images for Prudential's Instagram account.
The illustrations cleverly interacted with Instagram's 'like' animation when the posts are liked.
“Saving 1% more now could = 1,508 more yoga classes in retirement”
A full view illustration of the machine animated in Flutter & Crispe's 90" film for Prudential.
“Saving 1% more now could = 977 more great reads in retirement”
