What if a menu was more than a delivery mechanism for items and pricing? What if we redesigned classic cultural cues for today? Well, then we'd have a true "American" identity for a restaurant that's a mash of Chinese/Asian and American food and feel. This was the inspiration for Smoke & Duck Sauce – an Asian American Barbecue fast casual restaurant in Atlanta, Georgia.

Lovers of the brand are encouraged to work their way towards their wish by folding the menus into 1000 cranes.

The classic Chinese zodiac placemats were rethought, redesigned, and rewritten for today's world and today's audience. The animals took design inspiration from the "duck" mark that spearheads the brand's identity.