Goldpack
Full project description in Basic Info section.
The Brief:
Breakfats Time Brief: Take an existing ready-to-eat breakfast food brand or create your own new brand and design the packaging for it that communicates a unique and appealing differentiator for the brand.
Concept: Portion Controlled `Futurelife
Rationale:
Futurelife was chosen as the ready to eat breakfast food. It is currently marketed as a cereal for active sports people and people with very busy lifestyles and the marketing leans more towards an adult market. The re-brand was done to focus the cereal towards children between the ages of 6 -13 to address the issue of health problems in children caused by a lifestyle of sugary fast food and instant dinners wherein children don’t get the nutrients they need. The packaging consists of a cereal box containing 20 sachets containing 25g each.
BOX FRONT
BOX DETAIL
ALL THE SACHETS CONTAINED IN THE BOX
SACHETS DETAIL
