Phil ‘The Power’ Taylor is recognised as the World’s greatest ever dart player. In 2014 he signed with Target darts, launching an entire range of ‘Power Gear’ darts and accessories.

The brief required a complete re-brand of Phil Taylor. We achieved this by conveying the attitude and graphical language of a world class athlete. This had never been done before in the darts industry. The new ‘Power Gear’ range was showcased in this 28 page printed brochure, a culmination of player photography, product photography, retouching and typography.