Mediterrán tiles
www.terran.hu
Image campaign development
Sales promotional campaigns
Client
Mediterrán is the second best selling concrete roof tile manufacturer in Hungary owned by Mészáros family since 1920. They decided to hire an advertising agency in 2009. They chose us. Since then we changed their corporate identity and launched a successful TV, and numerous campaigns.
Brief
To popularize the new surface treatment of Mediterrán, the concrete roof tile manufacturer.
Message
Resistor surface treatment applied to the roof tile makes it very resistant to environmental damage. Its homogenous and smooth surface absorbs less humidity and is resistant to the grontity wth of moss while retaining the original color and shine of the tile.
Creative concept
There are many great figures in history who have gained immortality and fame through their fight for reform. They are the real resistors. With the revolutionary new surface treatment, the Resistor, the Mediterrán tile fits right in.
Mediterrán is the second best selling concrete roof tile manufacturer in Hungary owned by Mészáros family since 1920. They decided to hire an advertising agency in 2009. They chose us. Since then we changed their corporate identity and launched a successful TV, and numerous campaigns.
Brief
To popularize the new surface treatment of Mediterrán, the concrete roof tile manufacturer.
Message
Resistor surface treatment applied to the roof tile makes it very resistant to environmental damage. Its homogenous and smooth surface absorbs less humidity and is resistant to the grontity wth of moss while retaining the original color and shine of the tile.
Creative concept
There are many great figures in history who have gained immortality and fame through their fight for reform. They are the real resistors. With the revolutionary new surface treatment, the Resistor, the Mediterrán tile fits right in.
HL: Born to resist
Key visual of resistor campaig
Headline: Born to resist (Ellenállónak született)
Key visual 2 of resistor campaign
Headline: A real resistant is always out of the line
Image campaign
USP: various color palette
Message: Mediterran tiles perfectly fit to its environment thanks to its nature inspired colors
Headline: Nature inspired colors
TV ad ("Colors inspired by the nature")
TV with promo tag
Image campaign
USP: various shape sortiment
Message: You can live in any circumstances you will find a tile that fits your life
Idea: Every shape of tiles is related to a certain way of living. In the headlines we combines both of them.
Key visual
Key visual of promotion
