Aunt Bessie´s
Masterbrand Relaunch 2016
Masterbrand Relaunch 2016
A complete rendition of the brand portfolio and positioning to show off the wide spectre of products with the need to attract a much younger audience. Aunt Bessie is known for her english cookery skills and most people know her as a ‘stuck-in-the-kicthen’ kind of Aunt... It seemed almost obvious!
We needed to zoom in on the ultimate Aunt Bessie icon.
The one thing she has never been without!
We needed to zoom in on the ultimate Aunt Bessie icon.
The one thing she has never been without!
From concept to artwork...
As the concept developed, we adapted a more ‘everyday’ colour palette to attract the right target audience. We centralised the logo for maximum impact on shelf and took steps accordingly to ensure standout and easy navigation throughout.
The design have now been rolled out across hundreds of SKUs across multiple ranges.
The design have now been rolled out across hundreds of SKUs across multiple ranges.
Traditional Recipes
Vegetables
Ice Creams
