Whitworths
Masterbrand Redesign 2015
2015 saw a rebirth of the known and loved Whitworths brand. It was time for a
re-evaluation of the brand as a whole including a new brand mark (in co-operation with
the typographer Alison Charmichael) and fresh look & feel.
re-evaluation of the brand as a whole including a new brand mark (in co-operation with
the typographer Alison Charmichael) and fresh look & feel.
A Burst of Nature
As the brand needed a fresh new face, we went back to the drawing board.
Why does natural products have to be so boring?
They don’t taste boring, so why should they look boring?
Our new design was created to really show off the vibrancy of nature.
- Almost as if you are looking in to the forest through the leaves on a sunny summers day.
Why does natural products have to be so boring?
They don’t taste boring, so why should they look boring?
Our new design was created to really show off the vibrancy of nature.
- Almost as if you are looking in to the forest through the leaves on a sunny summers day.
