RUNTECH by BODYTECH
RUNTECH is a fitness company that focuses on helping runners improving their running experience. They specialize in analyzing each runner's form and method, identifying possible improvements that can be made to improve their running efficiency and safety.
The goal was to create a logo that shows a forward motion while displaying a correct posture of running. To achieve this images of runners were exchanged to and fro from the client to search for the ideal image as reference.
Logo concept board
The choice of color needs to be similar to the main branding of BODYTECH while the choice of fonts were to show simplicity and modernity as a brand that does research and analysis.
BODYTECH logo
With the correct posture and form decided, we were able work on the styling for the logo.
Logo Draft 01
With the first draft, we expanded on the logo with linear horizontal lines. While the lines showed movement, the amount of energy was still lacking to really propel the logo forward. Hence, a second draft was made, playing with perspective and color. A choice of blue and turquoise were used, forming a slight gradient from one color to another, further enhancing the sense of movement.
Logo Draft 02
The final choice was decided with the curving lines from left to right, which gave a sense of depth, complemented with the image of a runner to form a running track. Various adjustments and colors were experimented, with the initial colors being the best as it is able to relate to the main company.
Logo Color Variation
Using the same running figure in the logo, RUNTECH's tagline "Refine Your Run" was created using a light version of the font, with a wide tracking for a sense of space and modernity.
RUNTECH Tagline
This concludes the logo creation for RUNTECH.
Thank you for viewing my work and I hope you enjoyed it as much as I did while creating it. Comments and feedback are very much welcomed and have a good day!
