Fujifilm Camera Super Zoom
Hoarding
Hoarding
Objective
To demonstrate the Fujifilm Camera's 40x Super Zoom capabilities using the outdoor medium.
To demonstrate the Fujifilm Camera's 40x Super Zoom capabilities using the outdoor medium.
Solution
A hoarding featuring the extended lens of a camera on one side and a dynamic display on the other.
The display region features a live video feed of an easily identifiable location a few kilometers away,
obtained by means of a camera placed at that spot.
A hoarding featuring the extended lens of a camera on one side and a dynamic display on the other.
The display region features a live video feed of an easily identifiable location a few kilometers away,
obtained by means of a camera placed at that spot.
In Bangalore, for example, a hoarding placed on Brigade Road will play live footage of the Domlur Flyover.
By showing people what is taking place a few kilometers away, at the same time,
the medium successfully demonstrates the effectiveness
of the Fujifilm Camera's Super Zoom.
the medium successfully demonstrates the effectiveness
of the Fujifilm Camera's Super Zoom.
