Poster showing the different social classes in the United States and how they relate to each other in different categories.
Project Type | Student Work
Client | Fictitious
Designer | Kelsey Clapper
Theme | Approach to charts/diagrams design
Software | Adobe Illustrator & Adobe InDesign
We are flooded by a daily surge of figures: stock market figures, budget figures, deficit figures, population trends, increasing traffic trends, falling currency rates. How do we cope with them. We would rather not look at them. We would like someone to explain them to us. Except to the trained few, figures are so anonymous, so flat, so obscure, and yet at the same time so threatening, as though they hide some secret that, if only we could see it, would reveal the horrible or wonderful truth of their subject. The caretakers can unlock the secrets of the figures. He or she can make their meaning visible. It shows what has happened in the past and what might happen in the future.
40% of Americans identify themselves as lower or lower-middle class, which is up 25% from 2008. This figure was given and needed to be expanded upon to create this infographic. There are main categories that factor into the social classes of the United States and those categories are present on this infographic. The three main classes are the lower, middle and upper classes. The typeface is Avenir LT Std and was used because it correlated well with the simple vector illustrations that were created. The colors used are colors that are easily recognized as colors that are used for the United States in the flag and in general.
