A center of historical culture and traditional craftsmanship
The Ponte Vecchio Association promotes the international competition for the design of the logo that identifies the complex consisting of the craftsmen present on the bridge. A logo with a distinctive character that expresses and enhances the craftsmen of the Ponte Vecchio as a center of historical culture and traditional craftsmanship.
The logo must be distinctive, original and therefore adjustable, simple and essential, to eliminate redundancies that would make it difficult to perceive and