Identity for Land Transport Authority’s art initiative, the Downtown Line Art In Transit Programme, which commissions artworks for every upcoming SMRT Downtown Line station in the transit system.
Influenced by Brutalist architecture, the visual identity is raw, industrial and modular. The logo-mark is a typographic combination of the letters ‘d’ and ‘t’, visually representing the core of the Downtown Line route.
Client
Land Transport Authority, Singapore
Creative/Art Direction
Hanson Ho
Brand Identity
Stephanie N.
Completed at H55, Singapore