Social Media posts for Uttarayan (Makar-sakranti) for an Ahmedabad based optician- R Kumar. Some of the humour might not make sense to someone who's not familiar with the kite-flying madness that Amdavadis are so fond of.

This campaign was also covered as a case-study by the folks at Social Samosa- https://www.socialsamosa.com/2016/02/example-social-media-marketing-joy-of-seeing/