'The Indian Craft Project' is a visual guide commissioned by Asmara's(A leading buying house based in Gurgaon,India) e-commerce portal called 'Loom Tree' which specializes in using traditional Indian crafts in the most modern and cutting edge styles.
The idea for this project was to create vibrant and playful artworks for each of the crafts and techniques that Loom Tree uses in their clothes without being monotonous or text heavy.It is a glossary for traditional crafts and techniques using a very animated and fun illustration style.
