McDonald’s and Nanoblock® came together to add fun and excitement to its customers. Beyond the 15,000 limited edition collector’s kit to be sold, we wanted to do something surprising and true to the spirit of ‘fun, food and folks’.

Welcome to the world’s smallest McDonald’s store. We leverage on Nanoblock’s miniature cool to give our brand an interesting uplift, for the season. It generated huge talk-ability and buzz even before the launch of the collector’s kit.