Simple essay for what could be a print ad for the Fiat 500.
Fiat launched the 500 as a high customizable car empowering the costumer with the ability to create and personalize his own 500 to an extent of 500.000 possible combinations. http://www.fiat500.com/lab2/
This essay tries to communicate the ability of the 500 to stand out from the crowd, by not being just another white/silver/black car on the street answering the internet-old question "But will it Blend?".
Fiat launched the 500 as a high customizable car empowering the costumer with the ability to create and personalize his own 500 to an extent of 500.000 possible combinations. http://www.fiat500.com/lab2/
This essay tries to communicate the ability of the 500 to stand out from the crowd, by not being just another white/silver/black car on the street answering the internet-old question "But will it Blend?".
