This is a student piece for The Creative Circus advertising portfolio school.
Nontraditional mock campaign for Frontier Airlines. In-Airport advertising -- ideal placement near ad spaces that typically have airline ads running. Pokes fun at the idea that airlines can afford expensive advertising, when they are so often teetering on the edge of bankruptcy. Challenges other airlines' fee-based travel model. Positions Frontier as a low-budget choice that won't nickel and dime its customers.
AD - Greg Damiani
CW - Harrison Parks
Teacher - Paul Korel
Nontraditional mock campaign for Frontier Airlines. In-Airport advertising -- ideal placement near ad spaces that typically have airline ads running. Pokes fun at the idea that airlines can afford expensive advertising, when they are so often teetering on the edge of bankruptcy. Challenges other airlines' fee-based travel model. Positions Frontier as a low-budget choice that won't nickel and dime its customers.
AD - Greg Damiani
CW - Harrison Parks
Teacher - Paul Korel
