I created a conceptual campaign as a tribute to John Lennon. It is a 3 day music Event that happens on an open ground. The campaign is called Together As One. The reason why I have chosen to call the campaign ‘Together As One’ is as follows : It was to create the whole idea of gathering people from different backgrounds with a common idea, one can hope that it may bring about change. Meeting, socializing and getting to know each other better without any form of segregation would help diminish the stereotypes that have been set. Through John Lennon’s belief and music (music being a universal language) helps spread the idea and belief that there can be peace one day. That is why, when we come together forgetting all those differences, we come together as one.
Together As One Logo
The logo consists of John Lennon’s iconic glasses. On the left glass eye the abbreviation ‘TAO’ is present. The T in pink, A in yellow & the O is the glass lens. The T from the connects to the second frame to represent unity which is the main motive of the campaign.
Pre - Launch Poster
Pre - Launch Poster
The second Pre - Launch Poster, there are little bubbles representing ‘peace’, while John Lennon spreads the word.
Launch Poster
The Launch Poster stands out by being a little more political. It was done intentionally to give light to the fact that this peace movement is one that could change lives. I have used white feathers around John to represent the peace feathers of a dove.
Art Poster
A poster that may be purchased as a remembrance of the event.
A temporary website created for the event.
Various merchandise that would be on sale on the day of the tribute. It serves as a reminder of the event. From keychains, badges, mugs, stickers, star globes and the Imagine Album .
