Concept and Packaging for Loyalty Program

A Loyalty Program for this corporation that rewarded its patrons for their loyalty; offering perks and discounts at all of their umbrella companies.

Presentation is everything so it was NB that the Loyalty card looked solid and precious. A lasered metal card was sourced from China and each one was uniquely numbered and mounted with a spot of glue to a dark grey card. A booklet of the rules was printed and the card and booklet fit into an enclosing envelope that was embossed and silver foiled with the company's logo. Decals of the company's 40th Anniversary logo were printed and used to seal each envelope at the back. About a dozen envelopes were then stored by the sales person in a silver tin with a window at the top which offered the best presentation of the logo on the envelope.

A very positive response from the corporation.