SATS Corporate Rebranding
SATS is is one of the biggest player in getaway and food solution in Asia. They also controls about 80% of Changi Airport's ground handling and catering business.
In 2007, they underwent a rebranding - consolidating their business to SATS Food and SATS Gateway.
My agency is called in to help with messaging - with a newspaper announcement ad and corporate video.
The insight is very clear - 2 is better than 1! From there, I conceptualise
For their job recruitment drive, I create a cheap and effective DM that job-seekers would want to take home, using SATs iconic uniform designs.