OVERVIEW: “Soup at Hand” is Campbell's line of portable soups. To help raise awareness among Canadians, we wanted them to experience the goodness of soup – just about anywhere. So we created a giant, state-of-the-art, "Soup at Hand" Hand Warmer, equipped with steam, heat and an internal camera to capture people's smiles.
As a secondary tactic, a QR code was added to the Hand Warmer's design to allow people to use their toasty hands to 'Like' Campbell Canada on Facebook.
CLIENT » Campbell Canada
As a secondary tactic, a QR code was added to the Hand Warmer's design to allow people to use their toasty hands to 'Like' Campbell Canada on Facebook.
CLIENT » Campbell Canada
DATE » January 2012
AWARDS » FAB Awards | Winner - Experiential; Applied Arts Award | Winner - Advertising; Young Guns | Bronze - Environmental Design; New York Festival | Finalist x3 - Ambient, Direct and Collateral / Low-budget, Direct and Collateral / Public Spaces, Design
