I’ve worked on campaigns that have been seen by millions of people, but it’s a project that has been viewed by only a few that is my favorite.  When our boss landed an opportunity to meet with the largest consumer goods company in the world, we knew one of our typical sponsor proposal decks wouldn’t do.  So, a coworker and I pulled an all-nighter concepting a project to illustrate just how seamlessly our two brands aligned.  The next day, we selected a local video production studio and sent a proposal to our executive team.  After we got approval to proceed, we spent an action-packed week pulling together talent, reserving shot locations, filming our story, and editing a short pitch video, which our manager presented at his meeting.  Check it out at the bottom of the page.

In the end, the partnership didn’t come to fruition, but I’m still so proud of what we accomplished.  The experience gave me an opportunity to take initiative, taught me ways get creative with resources, and provided me my first experience with video production.  I also formed long-lasting relationships — the studio that shot this piece for us has been working with me at the Braves for five years!

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