11XI

The best way to describe the general aesthetic of the Air Jordan 11, is form follows function. If you look closely at the shoe, each line grows from one another. Start at the middle of the shoe and follow the line, or rand, of patent leather. It rakes higher in the heel, comes down and caresses the Achilles, dips down towards the midfoot and then arches back up to surround the Metatarsal. Then it immediately drops down to allow for flexing and then back up to wrap over the top of the shoe in order to support the forefoot. The line serves as the most important part of the shoe because it sets the tone for the rest of the aesthetic and also the performance. Going down, the midsole mimics the patent leather line but is more dramatic in the forefoot flex zone. From there, the rubber outsole grows and supports the key anatomic zones of the foot.
Jordan 11 Concept Ad
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Jordan 11 Concept Ad

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