I chose to make my logo on a transparent background so it can be printed above any color. I think my biggest decisions in this logo are in the type. I wanted the first font to be a straight-lined serif font. I wanted the serifs to be distinct, and I wanted to get more of a hipster feel. I wanted it to look trendy to appeal to a younger audience. I put the word Wasatch in this font because it is the element that is more immobile. 

For the second font I chose a sans serif font to create contrast, and I wanted the lines to be at a forward angle to create movement, reflecting the active and forward motion of the client. I put the words "Disc Golf" in this font because this is the element that implies movement. 

The incorporation of the disc shape into the type adds interest to the logo. 

I chose to color only the disc to create emphasis on that one element. I chose red and orange because I wanted it to be bold. 

The movement lines were incorporated to heighten the sense of movement and activity. I left them white because red would have looked like scratch wounds and black would have decreased the readability of the text. 

Front

This is the business card. I picked these colors to draw attention to the black elements - the name and logo. I included the disc element on the front of the card to tie in the logo without pasting the entire logo. I used gradient orange to push the background color to the back, instead of having it full orange and competing for visual attention.

Back

I made both of them orange to remain consistent from the front to the back. The back side is the logo to make the company recognizable. 

Front

This is the envelope, I chose a lighter gradient for the front so that the bottom right corner would be left white for the barcode applied by the US Postal Service. I chose to keep the design simple so that when the recipients address is printed on it there will not be any accidental proximity relationships. I included the motion lines around the return address to add interest and to be consistent with the brand. 

Back

I chose to incorporate the disc element from the logo into the back of the envelope to be continuous in the branding. I chose some dramatic gradients with a white bar for separation. I thought the bottom half looked empty without some text there. I chose the same fonts to ensure that the type was consistent. I left the motion lines white because black would have distorted the type. 

Without text

 I chose to only use the top and bottom of the document so that there would be plenty of room for text in the center, and to increase readability of the text. I chose to use the orange gradient again to create consistency across all the documents, and I used the disc motion again to create motion on the bottom. On the top of the document I used the black motion lines to fill in the white space and to create balance. I listed the company information between the lines to include the information without taking up a bunch of boring space for a text box, and to create visual flow. 

With Text

This example shows how much space is available for text in the letterhead. 

This is the Facebook profile image. It incorporates the logo with the gradient orange background. This makes the brand more recognizable across different sizes. 

Cover Photo

This is the Facebook cover photo. This incorporates the motion element of the disc without being repetitive with the text of the logo. I created the black lines to go behind the profile image to create separation, because both of the images are orange. 

Twitter Profile

This is the Twitter profile picture, which shows that the logo is effective in all different sizes. 

Twitter Banner

This is the Twitter banner. It uses the exact same elements as the other media images to create consistency and branding across platforms. Even with the risk of seeming too repetitive, usually only the profile picture is seen with posts, so the post will include events, pictures, etc., and when the users come to the page they will see the consistent branding. 

The color ad I chose to leave black and white so that I could accent the text with color. I chose to use this incomplete thought, (Prove it) to draw people in (prove what?). I outlined it in black to bring it forward from the background. 

I chose to make the text about the event white, to make it draw the eye after the main statement is taken in. For the layout, I chose to place the biggest elements approximately one third of the way down the ad to adhere to the rule of thirds. 

This black and white print ad presented a challenge in visual hierarchy, because of the lack of color. I created the contrast by making the word “tough” the largest element, and therefore creating a hierarchy. I wanted the eye to be drawn to this first, because I wanted it to be the hook. I left it a stark white to make it pop even more.

 I chose the disc golf basket chains background to convey the rough and tough feel of the client, and I faded the values of the background so that it would not overpower the text. 

I used smaller text for the venue and time, because I wanted people to be interested, and then I decreased the leading between the lines to show the relationship between them. I used a strong gradient background to make the logo and the call to action stand out from the rest of the text.