Battle of the Brains
The Burns & McDonnell Foundation launched an exciting, new initiative to promote STEM (science, technology, engineering, math) education in the Kansas City area. It served as a chance for Kansas City area schools to design the next exhibit for Science City and I designed all of the marketing materials to promote the competition which spanned the entire design spectrum: direct mail, HTML emails, posters, giveaways, environmental graphics, billboards ... you name it. The competition was a tremendous success with 560 exhibit entries from over 120 schools. The winning exhibit will be opening at Science City in early 2013.