Unilever - Surf
Surf laundry detergent has for years positioned itself as the detergent that keeps white garments white for longer and that helps brightly coloured garments retain their brightness even after many washes.
To show how this product benefit works in the real world we developed a TVC that converted this brightness promise into a dazzling confidence; because when you look good you feel great.
Using the narrative of the protagonists first day at her new job at a fancy hotel, and adding in an element of mistaken identity because she looks like a hotel guest rather than a receptionist, we were able to bring this dazzling confidence to life.
Brand: Unilever - Surf
Description: First Day
Director: Juniper
